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Don't Gamble with the Player Experience! At G2E, Addy will Guide You Down the Right Path to Better Gaming

Melissa will be a first-time exhibitor at Global Gaming Expo! Join us on Oct 10-12, 2023 at The Venetian Expo in Las Vegas - get your free expo pass here! Visit Booth #2018 to learn why implementing a data quality strategy is a competitive, key factor for online gaming leaders.

Melissa recommends a multi-part data quality strategy for casino and e-gaming operators, with services that can:

  • Standardize, link, and de-dupe data to ensure data is clean and verified at the point of entry
  • Link to a full spectrum of external data sources to improve and maintain customer profiles
  • Fill the gaps in customer records with third-party data (emails, postal addresses, geocodes, demographics, mobile IDs, etc.)
  • Leverage data across channels to establish a single, unified view of each user, relying on a unique and consistent customer identifier, such as a personal email address

Your Journey to Better Gaming Starts Here

For over 38 years, Melissa has been a leading provider of global data quality, identity verification, and address management solutions. Melissa’s tools and services resolve customer identity and enhance profiles by connecting to and between marketing channels such as email, social, direct, in-app, and in-casino activities. By eliminating any knowledge gaps in customer data, gaming operators can achieve personalization at scale.

Melissa brings expertise in  ID verification and address management to digital casinos: a data platform that verifies contact data during onboarding.

Unprecedented access to player data warrants comprehensive strategy to elevate player experience, enable personalization at scale, and drive loyalty.

An important process of any online business is a smooth player onboarding experience. For industries like online gaming this can be a major pain point.

Our easy-to-use ID & Doc Scan Verification solution (mobile or desktop) offers a streamlined approach to onboard more players while meeting compliance.

Personator Consumer is an all-in-one Cloud verification and enrichment solution. It easily integrates into applications, shopping carts and forms to verify and enrich player contact data.

Global KYC & AML Check

Melissa’s Global KYC & AML Check in Personator Identity is designed for organizations that need real-time electronic identity verification.

[Catalog] Begin the Quest for Quality...

Melissa's 2023 data quality solutions include address verification, data matching and identity verification for accurate, current, and complete player data.

Work with us to:

  • Streamline player onboarding
  • Optimize compliance initiatives
  • Improve business intelligence
  • Reduce the risk of fraud
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 ...and a 360-Degree Customer View . .

With easy access to player data, gaming operators must take steps to ensure that only clean, correct, and enhanced customer data is used to inform and optimize the online gambling experience.

Personator, Melissa’s industry-leading identity verification and enrichment solution, captures accurate personal and demographic details that can be leveraged in real time to provide a seamless customer experience.

[Ebook] Overcoming Data Obstacles for
Business Success

Don't get lost in Bad Data! Let Addy lead the way!

While you can't meet Addy in-person (well, not until the conference starts), she can still help you out on your data quality quest in a major way! Download the free ebook below for Addy's official guide on overcoming the 4 biggest data quality challenges in the gaming industry.

In this ebook, learn about tools that will help you:

  • Illuminate data darkness by identitying areas where pesky data would be slipping in
  • Fend off bad data lurking in your systems by blocking its entry at the start
  • Discover key data enrichments to give you a clearer view of your players
  • Reach the data quality peak for eliminating duplicate records and achieve one Golden Record for each customer
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More Details on our G2E Booth Happenings!

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Complete the Quest for Quality Scavenger Hunt and receive a 40 oz water tumbler, Addy sticker sheet & raffle entry
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Addy wants to meet you! Take a selfie and share to your social feeds for more raffle entries

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3 raffle winners will be selected on the last day of the expo! 2 winners will win a "Prize Pack" tote, and 1 winner will win Addy's "Adventure Pack" backpack. All include goodies and a Visa gift card (see below for details)

Scavenger Hunt & Swag

Embark on your Data Quality Quest with our Scavenger Hunt! When finished, turn your scavenger hunt card in to receive an exclusive 40oz laser engraved water tumbler & Addy sticker sheet. You'll also be entered into our raffle!*

Addy-fy Your Social Feed

Want additional raffle entries? Take a selfie with Addy & share to your social feeds tagging Melissa & #adventurewithaddy. Can be done on each social channel once a day until Oct 12th 2PM PT.**

3 Raffle Prizes

#3 Prize Pack:
Tote Bag with Swag & a $50 Visa Gift Card
#2 Prize Pack:
Tote Bag with Swag & $100 Visa Gift Card
 #1 Adventure Pack:
Backpack with Swag, $200 Visa Gift Card and 50k US/Canada Address Verification Offer.***

Terms & Conditions 
Items shown in the above images include digital renderings and are not exact representations (size and color will vary, and based on availability) of the swag and items within the "adventure pack" & "prize packs" for the in-booth raffle.

*Attendees must be scanned to receive a scavenger hunt card and pen to complete the blanks. To fill in the answers on the cards, QR codes within the booth will be scanned revealing the answers. Once completed, the scavenger hunt card and pen are to be turned back into a Melissa staff member. The card will be transferred to a raffle ticket and added to the giveaway pot. Attendee will then receive a 40 oz Melissa water tumbler (grey or navy dependent on color and quantity availability), and inside will be an Addy sticker sheet that can be used to enhance the water tumbler. Each day of the conference will also feature exclusive stickers for that particular expo day. Visit the booth each day to receive exclusive stickers. 

**Attendees are encouraged to take photos/selfies with our address expert & mascot Addy! Then share those snaps on your social media feeds tagging the appropriate Melissa social accounts and using #AdventurewithAddy for raffle entries! Receive a raffle ticket for each social channel you post to, and you can do this each day of the expo. Raffle ticket will be added to the pot after Melissa staff review your posts - must have public accounts. Raffle tickets will be listed under your social media account name or name listed in your profile. If Addy is not available in the booth, any photos with Melissa staff or in the booth is valid along with the meeting the other posting requirements.

***A total of three (3) winners will be selected from raffle entries pulled from the submitted scavenger hunt cards, social media shares, scavenger hunt/event feedback survey submissions, and watching the Addy video upon finishing the scavenger hunt (all 4 methods require interaction with an in-booth staff member to redeem a raffle ticket). The 3 winners will be selected on the last day of the expo, Thursday October 12th at 2:30PM PT from 3rd to Grand Prize (Adventure Pack). Must be present to win/redeem prize, and winners are responsible for transporting their giveaway items. The two prize packs both include a tote bag, baseball cap, notebook and Visa gift card ($50 for 3rd, $100 for 2nd), the grand prize "Adventure Pack" is a backpack with baseball cap, notebook, sweatshirt (dependent on size availability), a $200 Visa gift card, and 50k US/Canada Address Verification offer, a Melissa sales rep will be connected with the winner via email for the onboarding for the 50k records processing. Restrictions may apply to the Visa gift card - please look at the terms & conditions included with the gift card.

While supplies last for any swag & stickers, raffle pull time is subject to change. By participating in any booth activities, and entering the raffle, you agree to the terms & conditions.

Melissa
22382 Avenida Empresa, Rancho Santa Margarita, CA 92688 | 1-800-800-6245 | info@melissa.com
© 2023 Melissa™. All Rights are Reserved.